In today’s context of increased remote working, companies are relying more on digital tools learning for training and employee engagement. And in this environment retaining employee’s attention is vital, not only to finish the training but also to provide a smooth learning experience. So, if you want the eLearning courses provided to have the desired impact, then you should do something to improve retention rates.

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At Green Soluce, we offer a catalogue of courses on the topic of sustainable development. Our courses integrate are created with all these tips in mind, in order to improve the user experience and increase knowledge retention. Request our catalogue or schedule a demo, and provide your workforce with the tools to develop their sustainability knowledge.

Here are some tips when developing online courses:

1. Avoid content overload

Time is scarce, and concentration drops when providing large amounts of content in one go. You have to ensure that the lessons within a course are adapted to both: time and focus.

The ideal is to make sure the course is divided into smaller units of maximum 10 to 15 minutes in duration, and that you avoid giving too much information on a single unit. Too much information can cause blocking and discourage learners to continue. As learners advance with smaller modules, confidence increases as they observe their progress. In addition, allow the short modules to be completed at their own pace.

2. Have a clear and strong start for the course

Just sending an email indicated which courses need to be done and the deadline is not enough. You should start the course with a clear message of the objective and the benefits. So, the first message matters a lot. In our experience, starting a course with an introductive, and live webinar (15-20min), has proven successful to motivate and engage learners once they start the online course. We observe this approach has a better “start” response, than just an email reminder.

Also, most people judge the potential of an eLearning course within the first few modules, so make sure these first module are well done with a clear message or action. Link the first modules directly to activities (e.g. simple quizzes) to build a connection with the learners. Thus, giving information that will attract, engage, and test knowledge is key to keep them interested.

3. Gamification

Adding gamified elements are a great way to gain attention and increase engagement. That is, the course has to be also fun to complete! Adding game-like elements is a way to increase motivation and engagement.

There are many ways to integrate gamification, and even the most basic formats work. From having a leader-board based on the advancement of the courses or percentage of correct quizzes to giving badges based on specific type of engagement (e.g. numbers of posts in a forum, or number of courses done). These provide the learner the opportunity to engage and communicate with peers, which in turn motivate to continue with the courses.


4. Engage And Encourage

Although gamification is a and good format to engage learners, they also need to be in touch with other peers and trainers. Encourage online collaboration. Have a space where this exchange can happen, like forum, message boards or similar. These are the spaces where learners will pose questions, share ideas, provide feedback and their experience on how the content impacts their role and the company activity.

The trainer or eLearning manager should encourage learners to discuss their point of view on the subject. It is also this level of involvement that will improve the retention rates of your eLearning course. Don’t just focus on the students to complete the courses fast, but make sure that discussion and exchanges occur in parallel.


5. Case studies and practical cases

Concepts are easier to understand if related to a practical case. Thus, make sure your courses included case studies (in video, test, stories, or another format). Case studies are always relevant to the content provided. You can make your lessons more engaging by combining several of the tips mentioned. For example, incorporate quizzes or surveys in the forum that relate to a case study.


Final Thoughts

As more information is provided online, these tips can help you maintain an engaged and trained workforce.  The tips help you make sure the eLearning courses provide with maximum results, the best learning experience while reducing the non-completion rates.

At the end, never forget to review the course metrics jointly with the course feedback to see how the courses can be further improved. We observed that carrying out focus groups the a few of the learners provides interesting insights to improve the learning experience.


Contact us, if you need support on creating or putting in place an eLearning courses on sustainability topics that are relevant for you (e.g. Biodiversity, Green Finance, Circular Economy, ….)